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eBay introduces “Neighborhoods”

10 October 2007

eBay released their newest addition, “neighborhoods“, recently. I’ve taken a quick look around and it’s actually a pretty good start.

Neighborhoods - which aggregates postings from eBay blogs, guides and reviews - was the brainchild of an “engagement” subgroup of the buyer-experience team.

Among the 600 new neighborhoods is “Shoe Heads,” intended as a haven for footwear fashionistas. Others range from Beyonce to Battlestar Galactica, and still more will be formed based on popularity of search terms and community feedback.

“People who are passionate about certain brands, trends, celebrities or products have been discovering and trading with one another for years,” said Jamie Iannone, an eBay vice president in charge of buyer experience. “Neighborhoods makes this even easier.”

I think eBay is finally starting to try and bring all their different services together. Now if they could just figure out how to make Skype worthwhile…


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