eBay introduced a tool called Markdown Manager today. It looks like a great little tool for all stores owners. It gives you the ability to hold a sale on your store. Instead of changing the price of the item, you can put it on sale and show the original price and the new markdown price.
This free tool allows you to offer discounted pricing to your buyers by putting your Fixed Price and Store Inventory items “on sale.” Your Sale items will display special strike-through pricing on the item page, along with a “Sale” logo, so buyers can easily see the discount offered.
I can see a lot of great uses for this. First, using it as it is intended gives a great ability to reduce the prices of your items while not losing the effect of the original price. Also, with the strikethrough and sale marking, it should trigger the bargain shopper in your browsers and could result in a higher sell rate. The second and more devious use I see is by originally listing an item for much more than you expect to get from it and then “marking” it down as a sale item to the price you really expect to get out of it. If you’ve got an item that sells for $100, you list it at $150 and then mark it down to $100. Doing so gives the impression of a bargain while really not being a bargain at all.
It is devious to do, but I guarantee that a lot of sellers will begin using it that way. Many retail stores do the same thing and there’s no reason the eBay sellers won’t as well.
It really should be a good tool for store sellers though. Read the product page for more information.
[tags]ebay,ebay stores,markdown manager,markdown[/tags]
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